![]() Several of the fast food salads, at least those containing croutons, bacon, and high-calorie dressings, may be higher in fat and calories than burgers. However, foods marketed as healthy may not be quite what the consumer thinks. In all these cases, sales have been strong. McDonald’s, which added salads featuring Newman’s Own dressings, markets a Fruit and Yogurt Parfait that contains strawberries, blueberries, yogurt, and granola. Wendy’s also carries a line of baked potato menu items with various toppings. Shanon Trueman: Besides BK’s Tendergrill, the most visible change in fast food restaurants has been the addition of salads, such as Wendy’s Garden Sensations line. Nerac: How have fast food restaurants modified their menus to offer healthier foods, and how does that affect manufacturers of raw or processed goods that supply to these restaurants? Nerac Food Science Analyst Shanon Trueman shared her thoughts on where those opportunities might be. For example, Burger King’s grilled chicken sandwich, the BK Broiler (now called the Tendergrill), was more successful.Īs fast-food chains roll out healthier menu items, suppliers and food processors will see opportunities. Pizza Hut’s addition of lower-fat pizza toppings failed. McDonald’s low-fat beef burger, the McLean, flopped. Restaurants have attempted to add healthier items to their menus in the past, with some hits but a lot of misses, too. The suit was dismissed, but the publicity around it was damaging, contributing to declines in fast food sales for a time. In 2002, a man sued McDonald’s and other fast food restaurants, claiming that he became obese eating a steady diet of their high-fat foods. The anti-obesity drive is also affecting fast food restaurant menus. Enhancing their menus with foods featuring lower fat, lower cholesterol, and lower sodium, the idea is to bolster sales and invite a new demographic into their restaurants. Fast food chains have been jumping on the healthy food bandwagon with varying success for some time now.
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